TVS Jupiter 110: TVS Jupiter has become one of the more popular scooters in the Indian two wheeler market ever since its launch back in 2013.
TVS Motor Co.’s long standing 110cc scooter has been a poster boy for evolution, with TVS introducing small tweaks for the maximum impact while never straying away from its foundation of comfort, practicality and refinement, helping it keep pace with Honda Activa, the fastest-selling machine in Indian automotive history.
Philosophy of Design: The philosophy that inspired the brand is Measured Sophistication
The Jupiter features a more generic design. The clean lines of the front apron with the integrated turn indicators and centrally mounted headlamp offer a modern look and feel to the handlebar cowl which has a unique styling with a chrome strip to complement the premium factor.
The profile adheres to traditional dimensions and the detail lines create visual excitement without going over the top.
It is this careful design approach that has been key to the Jupiter’s success – it’s a scooter that doesn’t need to shout and scream to get noticed, naturally appealing to novices and hardcore scooter fans alike and offering practical transport to get from office to home, and looking cool for many years, without being overstyled.
Every iteration has been an evolution rather than a revolution but the essence of the model has always been maintained, mixed with a modern twist.
Engine Refinement
The Jupiter is powered by TVS’s Ecothrust technology equipped 110cc single-cylinder engine.
This air cooled engine generates 8 bhp and 8.4 Nm of torque which is competitve but offered by the brand with great refinement as a well known feature in Jupiter as compared with rivals in the segment.
The engine features several advanced technologies such as a three-valve-per-cylinder layout, a roller camshaft and an NBC fuel filter for increased reliability.
These technical features combine to produce a smooth power delivery that ensures good fuel economy (around 55-60 kilometers per liter under normal riding conditions) and low maintenance.
The power is transferred to its wheels via a CVT transmission, which ensures there are no interference in power delivery, it results in smooth acceleration and a hassle free riding experience-the trademark test ride on the Jupiter.
Ride Quality and Ergonomics
The most unique characteristic of the Jupiter remains the unmatchbly soft ride quality – something that has been achieved through magnificently calibrated suspension and ergonomic package.
Telescopic front forks and a three-position adjustable rear shock provide a planted feel over city road scars, and the 12-inch wheels (big in the small scooter category) add aggregated stability and bump taming.
The riding position is accessible even for shorter riders, by having low seat height, easy to grip and a large sized handle grip, with a comfortable position for the foot, allowing tall riders to stay comfortable as well.
Such ergonomics minimize fatigue on long rides, which is particularly valuable in traffic-clogged urban settings where start-and-stop traffic buildup can be physically taxing.
Practical Innovations
The Jupiter has over its production also brought several pragmatic changes to aid in everyday usability.
An exterior fill makes for easy gas fill ups, there is an “EcoMode” light to encourage full-throttle acceleration only when necessary, and a patented E-Z center-stand helps park with the minimum of effort.
It also comes with a 19-litre under-seat storage large enough to accommodate most half face helmets and a front storage compartment with an optional mobile phone charging port ( on AT the grade).
These carefully considered features address particular pain points that have been reported by customers, and are proof of TVS’s ongoing commitment to develop products in line with the way they are actually being used.
Variant Strategy
The Jupiter has done well, and the differences lie in the details, in particular the carefully curated variant strategy ranging from no frills base models all the way to premium models with added features.
The entry level model serves up the basic Jupiter experience with OGJ features whereas middle of the range trims get a helping of goodies like disc brakes and alloy wheels.
The higher-spec ZX and Classic variants feature LED headlamps, chromed elements and premium seat textures, while the top-end Grande variant gets machined alloy wheels, cross-stitched seats and full digital instrumentation.
This tiered structure allows TVS to cater to various price segments, keeping the essence of the Jupiter experience intact.
TVS Jupiter 110
WHAT DESIGN CAN DO The TVS Jupiter 110 is a great example of what focused product development can do, and how user experience can beat specsheet tyranny!
By continously developing the core values that count for the average rider – ability, usability, economy and dependability – TVS has made a scooter worth it at every moments in your life, no matter who you are.
With the Indian scooter market evolving towards E-premiumization, the success of the Jupiter is a testament to the timeless value of a product that scores high on form and function, remains relevant to the evolving needs of the urban rider and embeds product attributes with eco-friendliness, quality and innovation.